What is Marketing?
Digital marketing is the process to market your product online to targeted audience.Here in this article i will provide you in depth knowledge of digital marketing. After reading complete article you will be able to run your own digital marketing agency after just 1 month of experience.
Difference between Digital Marketing and Traditional Marketing.
- It take huge investment.
- No check and balance of knowing about conversion of sales.
- It took much time , hurdles.
- You will require for staff to do traditional marketing.
- No live marketing progress tools are provided.
This way of marketing is being very popular now a days. Business owners are moving online marketing even leaving telephone advertisements.
- It take a little investment comparing with traditional investment.
- You can check for 1 day boosting , If good result then invest more.
- No staff will required for marking , only one person can run marketing campaigns.
- Live marketing or visitor statistics are provided gender wise, area wise , interest wise.
- It take less time than traditional marketing.
I will guide you step by step digital marketing from 0 to hero.
MAKING WEBSITE WITH IN JUST 1 HOUR
step 1: Buy Domain name same like your company name
As you know in any traditional business you are required a business name e.g for tech company Nicesoft.
If your company name is Nicesoft then try to search domain name on godady or any other domain seller.
Search domain name e.g www.nicesofttech.com on godaddy
Buy domain name by paying via master card , visa card or via paypal and your 1st step will be done!
step 2: Buying web hosting
Second one is to buy webhosting same as you are required a rental building to start a new business like home or shop.It will be space where you place your office furniture , your products to sell your customers.
To buy web hosting go to hostgator the best web hosting seller company and second one is blue host in my opinion.
Select basic package of hosting and pay amount.
In shared web hosting you will have following things to observe.
1- web disc space
2- Domains , sub domains to host
4- FTP Accounts
5- Cpanel software
These are few things needed to observe while buying a web hosting.
step 3: Install wordpress software in cpanel
Go to the cpanel and install wordpress (CMS) which is a software developed in php language to design website.
step 4:Designing and completing basic site settings.
Go to yoursitename.com/wp-admin and login.
Go to appearance > Themes > Add themes > search > select shopping theme , install theme and Activate
Go to Appearance > Menes add menus button on the bop of your website.
Go to the plugins > Install woocommerce shopping store plugin.
Add Products: Go to categories > add product categories like Shoes, Bags, Watches etc.
Add products: Add your product which you want to market and sale.
step 5: Do on-page SEO (Search engine optimization of your website)
Go to the plugins > install yoast (Famous SEO plugin of the world) which automatically does your website onpage seo.
which optimize following things in your site and enable your site to rank on the google 1st page.
Optimize titles of your website
optimize descriptions , images , headings etc.
It tells you about readability and seo score whenever your write a post or add product.
step 6: Do off-page seo
Social Signals: Create social signals by signing up on facebook , tiwitters , instagram , linked in.
Make there your business profile with good header pictures and descriptions. Please don’t forget to put your shopping website url like ” https://www.nicesofttech.com”.
Keep sharing your products picture with friends and join different groups related to your business.
Some websites give your opportunity to place your post with your shopping website’s link(Back linking).
Do follow and no follow back links are tow types of backlinks. Which increase your website DA (Domain Authority) and Page Authority.
Quality Content for your product in to shopping site
Step 7: Move to paid advertisment for your shopping website.
- Google adwords
- Panther adds
- and many more.
These platforms provide you audience traffic to your site with tools to compare and analyze your sales investment and customers to your site.
I suggest you to keep doing paid and organic traffic methods which will generate your sales. If you have any suggestion or correction to my article please comment below.